Goldfish credit card
Credit Cards from Gold fish

http://www.goldfish.com/

Set up as a subsidiary of Lloyds TSB bank plc in 1996 Goldfish were the first credit card company to offer a loyalty scheme to their customers. The idea was to reward customers by giving them points for spending, which could then be redeemed against a variety of products. This, along with a high profile advertising campaign, ensured they became one of the fastest growing credit card companies in the United Kingdom . Nowadays many other companies operate similar reward schemes so the pressure is on Goldfish to stand out from the crowd. They have attempted to do this by packaging themselves as a jargon-free service with an edge, and it seems to be working: currently Goldfish have over a million customers.

At the moment Goldfish offers two cards: one of which retains the Points programme and one of which doesn't. The card that provides Points could be regarded as a bit of a gimmick. It has both a higher annual APR and transfer rate and so is really only worthwhile if you feel that the Points accrued are going to benefit you in such a way as to compensate for the extra expense. If you decide to go with the Points programme you can also choose from a variety of different card designs. Points can be redeemed at a variety of different high street shops.

The 'other' card (which doesn't offer a Points programme) has a more competitive APR and transfer rate and many customers consequently feel that it represents better value for money. Although there is little in the way of incentives and additional benefits; the card does offer travel insurance, purchase protection and security against Internet fraud. Goldfish offers repayment protection schemes on both cards that will cost you approximately one percent of money spent. Those customers worried about losing their cards or having them stolen are advised to take out Sentinel card protection, which (for a small annual fee) provides replacement cards and covers money lost. Both cards do not charge an annual fee and provide up to 52 days interest free credit on new purchases.

 

 

 

 

 

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