First Alternative car insurance UK - online insurance

http://www.firstalternative.com/

First Alternative

First Alternative car insurance comes from a pedigree insurance stable and aims to offer ‘non-standard’ drivers better; terms, conditions and prices than they are currently getting. First Alternative is the brainchild of Peter Wood, who launched Direct Line back in 1985 and introduced the great British public to the savings that could made by buying car insurance over phone.

By appealing to ‘non-standard’ drivers First Alternative aims to plus a unique gap in the market. Which begs the question; what exactly is the ‘non-standard’ market? The simple answer is anyone who is currently paying through the nose as a result of a poor driving history, age or occupation. Basically; if you’re a young driver with a fast car (and a couple of speeding tickets under your belt) then it’s worth looking at First Alternative for an insurance quote.

First Alternative has plenty of financial clout and is backed by the HBOS Group (Halifax and Bank of Scotland). Experience comes form their older and ‘more sensible’ online sibling Esure (whose customers must have built up four years no claims bonus). First Alternative’s website is clean, easy to navigate and nothing's more than a couple of clicks away. You’ll also get a 10% discount for booking online.

Contact details

Tel: 0845 607 0380

E-mail: customer.services@firstalternative.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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