Compare Privilege Car Insurance: open to the market

http://www.privilege.com/

Although the new phone and internet car insurance brokers have changed the face of the industry, they haven’t always catered for everyone. Because their selling point is rapid and simple service, consumers with complicated driving histories or other reasons to be in the high-risk bracket have found themselves out in the cold. Never one to miss a trick, the daddy of call-centre car insurance, Peter Wood of Direct Line, set up Privilege in 1994 to fill this gap in the market.

Privilege Insurance covers more 'safe drivers'

These days Privilege’s remit is wider, aiming to cater to ‘all safe drivers’. To this end it offers no claims discounts of up to 65%. Other services provided by Privilege include a windscreen replacement hotline, emergency assistance and special offers such as 25% off the first year if you take out breakdown cover. The site is also clear about how much the APR on installment payments will amount to - this is very important and is worth double checking with any company when you talk to them. And there is information about the savings you can make by buying online.

For more information about Privilege’s services, visit the site at www.privilege.com. But before we leave the subject it’s time for a small observation about car insurance websites. Readers of other pages on this site may by now have identified a certain bee in the writer’s bonnet about advertising. But honestly, some of it is quite annoying. And it’s surely not necessary to over-egg your gimmick too much on the site to attract punters. Straightforward information about what’s on offer will do. It makes no difference either way, admittedly, to the quality of the product. But it does make one a bit suspicious about the marketing department’s estimation of customer intelligence. Humph – I’m off for a lie down.

 

 

 

© AskFinancially.com 2009

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